Search and Shopping Research Notes
CUSTOMERS RESEARCH ONLINE, BUT BUY OFFLINE
Roughly half (46 percent) of consumers say they research items online before they buy them offline. Another 29 percent say they occasionally do so, while 25 percent say they never do online research before making a purchase.
Source: BIGresearch
Consumers are actively shopping in store, online and catalog channels. Store shoppers also purchase 16 percent of their items online and 5 percent from catalogues. Online shoppers buy 43 percent of their merchandise in stores and 6 percent from catalogues. Catalogue shoppers buy 19 percent of their goods in stores and 11 percent online.
Source: DoubleClick
ONLINE ADVERTISING THAT FOCUSES LOCALLY MAPS TO THAT TREND
Spending on local online advertising reached $2.7 billion in 2004, up 28 percent from 2003. That figure is expected to grow 46 percent in 2005 to $3.9 billion.
Source: Borrell Associates
YOUR RETURNING VISITOR VS NEW VISITOR DATA IS PROBABLY NOT WHAT YOU THINK IT IS
Nearly 58 percent of online users delete cookies and as many as 39 percent delete them on a monthly basis. More than one-third (38 percent) say they believe that cookies put their browsing security and privacy at risk.
Source: Jupiter Research
NARROWLY FOCUSED SEARCH PHRASES CONVERT BETTER
Keyword search phrases with four words are the most effective at converting browsers into customers. Four-word phrases for keywords in the top 100 group of words that produced the highest traffic rates converted 38.28 percent of unique visitors into customers in December 2004. Three-word phrases converted 21.89 percent of unique visitors into customers. The conversion rate for five-word phrases takes a considerable dip to 9.69 percent.
Source: Oneupweb
Roughly half (46 percent) of consumers say they research items online before they buy them offline. Another 29 percent say they occasionally do so, while 25 percent say they never do online research before making a purchase.
Source: BIGresearch
Consumers are actively shopping in store, online and catalog channels. Store shoppers also purchase 16 percent of their items online and 5 percent from catalogues. Online shoppers buy 43 percent of their merchandise in stores and 6 percent from catalogues. Catalogue shoppers buy 19 percent of their goods in stores and 11 percent online.
Source: DoubleClick
ONLINE ADVERTISING THAT FOCUSES LOCALLY MAPS TO THAT TREND
Spending on local online advertising reached $2.7 billion in 2004, up 28 percent from 2003. That figure is expected to grow 46 percent in 2005 to $3.9 billion.
Source: Borrell Associates
YOUR RETURNING VISITOR VS NEW VISITOR DATA IS PROBABLY NOT WHAT YOU THINK IT IS
Nearly 58 percent of online users delete cookies and as many as 39 percent delete them on a monthly basis. More than one-third (38 percent) say they believe that cookies put their browsing security and privacy at risk.
Source: Jupiter Research
NARROWLY FOCUSED SEARCH PHRASES CONVERT BETTER
Keyword search phrases with four words are the most effective at converting browsers into customers. Four-word phrases for keywords in the top 100 group of words that produced the highest traffic rates converted 38.28 percent of unique visitors into customers in December 2004. Three-word phrases converted 21.89 percent of unique visitors into customers. The conversion rate for five-word phrases takes a considerable dip to 9.69 percent.
Source: Oneupweb
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