Stickiness Study
This Integrated Marketing Communications project site from Northwestern University focuses on website stickiness and argues that personalization, content and usability are key to a successful e-commerce site. This is a great starting point; well-organized and worth a read. Access the study website or go directly to the conclusions page.
If you like what you see, check our the The Journal of Integrated Marketing Communications; also student published work with case studies and more.
If you like what you see, check our the The Journal of Integrated Marketing Communications; also student published work with case studies and more.
5 Comments:
I don't see people commenting here, so I hesitate. It's great to see you back online and to read your golden nuggets.
Thank you!
Rob Oskins (LA Masterclass)
Rob!! Nice to see you again too.
Thanks for checking in - hope that life is bringing you plenty of happy work. -Berly
Once again we get smacked in the forehead with the basics. Your site belongs to your customers, not your company(yes, you told me that). Marketing is hard because people care most about themselves. Do the hard work of understanding your customers and then make every decision pass this test: Is this what my customer wants?
You have a really great blog. I'd appreciate it if you publish the feeds of your blog to make it more accessible.
Hey Berly,
Looks like a bit of a Psychotactics renunion here. How are you? And good to see you're posting again.
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